Sunday 7 April 2013

Joyce's Moving Sweet Shop

 I have finally uploaded it onto YouTube and this time had no trouble with any copyright problems. Ta-da!


 Everything about this works well. The motion of the camera looking at the sweet jars almost feels human. Even though our eyes scan images by flickering, the gradual pace of the movement doesn't feel robotic. It enhances character too I believe, as well as the sound that goes with it of children. The height and perspective of the shelves too creates this feeling that the viewer is looking through the eyes of a child. The animated figure of Richard makes its contribution by evoking curiosity in the child's thought process. The child moves their gaze back towards the jar and zooms in knowing for sure they had just seen something.
 The child is based on Joyce and the sweet jars represent where her memories are stored. Symbolically, her mind will skim over these jars hoping to find that memory she lost of her husband. It is deeply saddening to think that the memory of a loved one could be lost so easily. Every time I watch this and the other animations people produced, I feel both saddened and happy. Happy because memories are usually based on visual experience and what we are doing by creating these animations and images is reinventing those memories into a physical form again, so to speak. Memories are meant to be cherished for later life and it's hard comprehending that they could all be forgotten...

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